National Grid - "NG Greenlight" by PHNX Awards 2022
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| 标题 | NG Greenlight |
| 广告主 | National Grid |
| 品牌 | National Grid |
| 首次发布日期 | 2021 / 4 |
| 产品 | National Grid |
| 剧情简介 | Insight National Grid ESO have a looooot of data. A lot. About all energy produced and all energy consumed, at any given time. And most people want to help battle climate change, but they don’t know how. They don’t have the information and feel the task is too big. What if we took National Grid ESO’s live data from across Great Britain and used it to create a solution which would let consumers know how to make smarter energy choices at home in real time, so they could do their part for sustainable living? Idea We created the Green Light Signal. The low energy consumption lightbulb that glows green when the electricity supply at home is cleanest and greenest, letting people know in real time when they can turn on their dishwasher or charge their car, without negatively impacting the planet! |
| 长度 | |
| Production Company | Solarflare Studio |
| Chief Creative Officer | Stefan Ronge |
| Chief Creative Officer | Mattias Ronge |
| Executive Creative Director | James Woods |
| Innovation Director | Anders Hallén |
| Head of Conceptual Design | Steve Malkerty |
| Client Director | Eleanor Best |
| Associate Client Director | Charlie Gipson |