In 2022, one out of two gamers is a woman. But you wouldn’t know it from the sexist representation of female video game characters, with their curves that go beyond cliché. That’s may be because women represent only 22% of the employees of video game studios. Women in Games is a French association that works to promote diversity in the video game industry. With the help BETC they revamped (“modded”) the male heroes of top games by swapping them with their female counterparts. Suddenly, the previously macho figures were jutting their hips and sticking out their butts. The initiative sparked a discussion on gamer platform Twitch while also being supported by an inclusion guide for gaming professionals. Sounds like Catwoman finally got her revenge. |
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标题 | #Genderswap |
标题 (原始语言) | #Genderswap (anglais) |
广告公司 | BETC Paris |
广告战役 | Gender Swap |
广告主 | Women in Games |
品牌 | Women in Games |
首次发布日期 | 仅限订阅者 |
行业领域 | 仅限订阅者 |
媒体类别 | 案例研究 |
长度 | |
广告经理 | M....ne F....ze 仅限订阅者 |
广告经理 | L...se G...ni 仅限订阅者 |
广告经理 | Vi....ia C....er 仅限订阅者 |
Account Management | Ca.....ne E...IN 仅限订阅者 |
执行创意总监 | St....ane Xi....as 仅限订阅者 |
创意总监 | A...ud As.....ne 仅限订阅者 |
创意总监 | Be....in Le.....on 仅限订阅者 |
美术指导 | M...e G...in 仅限订阅者 |
联合美术指导 | C....ne C....un 仅限订阅者 |
文案 | Ma....eu Bo....ot 仅限订阅者 |
Creative technologist | L...el S....zy 仅限订阅者 |
创意顾问 | S�.....ien De....ye 仅限订阅者 |
制片 | F...y P....er 仅限订阅者 |