| 标题 | Smile-Soap |
| Brief | To motivate children to follow the governmental advice to wash the hands even more regularly than before, we've put a toy-train into a soapbar. And gave them away as an incentive on Social Media. The more often the kids then washed their hands the faster they get to the toy. |
| 广告公司 | TBWA\Switzerland AG |
| 广告战役 | Smile-Soap |
| 广告主 | SBB AG |
| 品牌 | SBB |
| Posted | 11月 2021 |
| 行业领域 | 仅限订阅者 |
| 剧情简介 | 仅限订阅者 |
| 问题 | 仅限订阅者 |
| 媒体类别 | 案例研究 |
| 执行创意总监 | M...el W...el 仅限订阅者 |
| 客户总监 | N...a S...kl 仅限订阅者 |
| 创意总监 | A...lo S....lo 仅限订阅者 |
| 美术指导 | Is....le B..z 仅限订阅者 |
| 文案 | L..a B...e 仅限订阅者 |
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