| 标题 | Helpline on the Cover |
| Brief | We partnered with Israel’s most popular women’s magazine ‘Laisha’ (‘For Women’’ in Hebrew) to puncture the silence and give the NGO ‘’NO To Violence Against Women’’ (NTVAW) and their *6724 number a respectable place in media with the help of a stunt using print media.We changed the magazine’s traditional cover for the first time in 75 years. We advertised the helpline prominently on the front cover, so women are aware of the resource. All that you could see on the front page was the *6724 number along with a short CTA to call if felt you were in danger. |
| 广告公司 | Havas Tel Aviv |
| 广告战役 | Helpline on the Cover |
| 广告主 | LAISHA |
| 品牌 | LAISHA |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 剧情简介 | 仅限订阅者 |
| 媒体类别 | 杂志 |
| 长度 | |
| 创意总监 | D...el B...a 仅限订阅者 |
| Graphic Designer | M...al S...on 仅限订阅者 |
| Co-CEO | ..n s...r 仅限订阅者 |
| Co-CEO | .r Gl....er 仅限订阅者 |
| Editor in Chief | K...na Sh.....nd 仅限订阅者 |
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