Is data the new currency? The chances are that if you try to pay a restaurant bill with your Netflix preferences, they’ll tell you to reach for your wallet. But there is one place where your data is good for snacks. It’s a vending machine called Data Pro Quo, created by Shackleton (part of Accenture) in Madrid. One is already up and running at Accenture’s Madrid office. As the agency puts it, “you can buy a smoothie with your email address, a snack by answering two business questions, and even some airpods by filling in a questionnaire”. Designed for corporate environments, the vending machine has no button to push when it’s time to pay. Instead, it asks for your email address and job title, with follow-up questions based on your responses. All designed to help the company “refine its future projects”. Of course, the data is stored on a restricted server, so it won’t be released into the wild. But beware if one of these babies crops up at your nearest transport hub. |
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标题 | Data Pro Quo |
广告公司 | Shackleton Group |
广告战役 | Data Pro Quo |
广告主 | Shackleton |
品牌 | Shackleton |
首次发布日期 | 仅限订阅者 |
行业领域 | 仅限订阅者 |
剧情简介 | 仅限订阅者 |
哲学 | 仅限订阅者 |
媒体类别 | 案例研究 |
长度 | |
Chief Executive Officer (CEO) | P...o Al.....ay 仅限订阅者 |
Managing Director | C...en L...ez M...oz 仅限订阅者 |
制作公司 | Ac.....re In......ive 仅限订阅者 |
制作公司 | E...a G...p 仅限订阅者 |