Luminous Diamonds - "Made Under Pressure"

Agency Bolsters Leadership Team Amid Period of Rapid Growth

Del Credle joins full-service creative agency Laundry Service today as Head of Strategy & Media, reporting to agency head Jordan Fox. He joins the team from three years as Head of Strategy for IW Group Inc. in Los Angeles, as part of a strategic planning career spanning 20+ years. His role spans across brand, social, digital and media strategy, enabling a holistic perspective on consumer ecosystems and experiences. 

Credle will oversee strategy and paid media teams across all clients, based out of the agency’s Los Angeles office. As Laundry Service is part of global brand marketing and talent management agency Wasserman, Credle will also be a key functional stakeholder to its industry-leading Insights and Analytics practice, amplifying partnerships and alignment in-market.

"Del is a world-class talent who brings to Laundry Service a rock-solid understanding of classical brand strategy; deep cultural and digital fluency; and a unique perspective on how to partner with creative to form meaningful connections with audiences," said Jordan Fox, Head of Laundry Service. "His warmth, collaborative spirit and steely calm will make him a valued member of our Executive Leadership Team and a trusted partner and mentor to our global group of strategy and media professionals.

Across this body of work, Credle leverages the power of storytelling to achieve impact from brand launches to immersive experiences. He has led brand strategy and teams at agencies including BBDO, McCann, Ogilvy, and Publicis, with work extending across brands including: Adidas, Disney, Lexus, HP, Honda, McDonald’s, Microsoft, T-Mobile, Pfizer, Guinness, Heineken, Johnson & Johnson, Mercedes-Benz, and others. In his role at IW Group, he was a part of the leadership team and helped spur the agency to its most profitable year in its entire 30-year history. Credle lent his strategic thinking to McDonald's award-winning BTS Famous Orders campaign this past summer, and also played a vital role in the rebranding of Lexus and their first-ever launch of an all-electric vehicle.

In his early career, he was propelled towards advertising during work at the New York Stock Exchange, and later took time out from advertising for a few years to teach elementary school. Outside the office, Credle enjoys CrossFit, roller coasters, cold brew, and spends weekends volunteering at a local bingo hall with senior citizens. 

“I’m thrilled to join the Laundry Service team, and to fully unlock the potential of great stories told across multiple channels, formats and communities. It’s a great time to be in the media business, and a vital turning point – as emerging digital media spaces make focused, integrated strategy that much more essential to creative success,” said Credle. “I’ve intentionally refined an unconventional worldview and always work to see a problem from many sides, so aligning some disciplines and collaborating across all disciplines is an exciting opportunity.”

About Laundry Service

Laundry Service is a full-service creative agency focused on building relationships between people and brands. The agency partners with brands who seek a meaningful role in culture across lifestyle, sports, music, technology and entertainment spaces. Clients include Amazon, Nike, Meta, GE, Google, Moet Hennessy and Adobe. Laundry Service offers strategy, creative, production and media buying in-house, with an expertise in digital and social media. Laundry Service also operates Cycle, a leader in influencer marketing and branded content. Laundry Service is part of Wasserman, a global brand marketing and talent management agency. More at http://247laundryservice.com/.