Gaming has exploded since we’ve all been forced to stay at home. Shopping on the other hand – apart from masked raids on the supermarket – has all but vanished from our preoccupations. So what could French fashion brand Gémo do to launch its new collection? It took advantage of the latest trend and materialized inside the gaming phenomenon Animal Crossing. The game featured pixel art versions of the clothes and an in-game Gémo store. Users could explore different versions of the clothes – and to top it all off, there was a virtual fashion show with the participation of influencers. Enabling fashion fans to stay chic even as they stay at home. |
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| 标题 | Nouvelle collection dans Animal Crossing© |
| 广告公司 | Rosbeef! |
| 广告战役 | Nouvelle collection dans Animal Crossing© |
| 广告主 | GEMO |
| 品牌 | GEMO |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 媒体类别 | 互动 |
| 长度 | |
| 广告经理 | R...ud M...IN 仅限订阅者 |
| 广告经理 | G...ald S....nt 仅限订阅者 |
| 广告经理 | Ch.....te H...rt 仅限订阅者 |
| Managing Partner | Pr.....le KR....OF 仅限订阅者 |
| Managing Partner | F...s M...BE 仅限订阅者 |
| Managing Partner | A....ne D...d 仅限订阅者 |
| 客户经理 | ..a Ch......ier 仅限订阅者 |
| 执行创意总监 | R...r Jea........ophe 仅限订阅者 |
| Head of Digital | X...ER D....IS F...EN 仅限订阅者 |
| Digital Prodigy | Ro....he RE....AU 仅限订阅者 |
| 战略企划 | E....ne Bo.....né 仅限订阅者 |
| 文案 | M...me Fr.....au 仅限订阅者 |
| 美术指导 | N....as P....cq 仅限订阅者 |
| 美术指导 | N....as G...at 仅限订阅者 |
| 动作设计 | H...ène R....NI 仅限订阅者 |
| 动作设计 | J...en Ac.....va 仅限订阅者 |
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