Are you capable of finding Guatemala on a map? If not, don’t worry – you’re not alone. But Guatemala’s tourist board and the agency d4 McCann found a terrific away of making the country stand out. And they did so in one of the most message-cluttered locations in the world: Times Square, New York City. The ad grabbed eyeballs thanks to its simple call to action in Helvetica on a white background. The message? “Now come to a place without billboards. Come to Guatemala.” Followed by some beautiful images of the country. With 480,000 impressions and a total reach of 5.7 million, one can only hope the campaign helped put Guatemala back on the map. |
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| 标题 | The Anti-Billboards Billboard |
| 标题 (原始语言) | La valla Anti-Vallas |
| 广告公司 | d4 McCann |
| 广告战役 | Now Come to a Place without Billboard |
| 广告主 | Guatemalan Tourism Institute (INGUAT) |
| 品牌 | Guatemalan Tourism Institute |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 媒体类别 | 户外广告 |
| 长度 | |
| 首席创意官 | R....do M....za 仅限订阅者 |
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