The secret is out. Just before the December holidays, Burger King “unveiled” a hidden prank that, naturally, targeted its biggest fast food rival. The king of burgers wanted to make it clear once and for all that its Whopper was far more “generous” than McDonald’s best known burger. So, according to the big reveal, it had hidden a Big Mac behind every single advertising image of the Whopper throughout 2019. Images showed the overshadowed burger emerging from behind the Whopper and proved the point. Guaranteeing some great PR coverage during the jolliest season. |
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| 标题 | A Whopper of a Secret |
| 广告公司 | BBH |
| 广告战役 | Whopper of a Secret |
| 广告主 | Burger King |
| 品牌 | Burger King |
| Posted | 1月 2020 |
| 行业领域 | 仅限订阅者 |
| 哲学 | 仅限订阅者 |
| 问题 | 仅限订阅者 |
| 媒体类别 | 案例研究 |
| 长度 | |
| 首席创意官 | ..n He.....eld 仅限订阅者 |
| Marketing Director | K...e E...s 仅限订阅者 |
| Head of Brand Communications | S..o N...z 仅限订阅者 |
| Brand Manager | S..i ..y 仅限订阅者 |
| 创意团队 | T...as De.....rt 仅限订阅者 |
| 创意团队 | A...ey O'.....ll 仅限订阅者 |
| 创意总监 | F..d R....ll 仅限订阅者 |
| Strategy Director | S...ia J...s 仅限订阅者 |
| Head of Strategy | ..n S..w 仅限订阅者 |
| 客户总监 | D...d W...e 仅限订阅者 |
| 客户经理 | L...a H...r 仅限订阅者 |
| 广告公司制片 | N...a N....do 仅限订阅者 |
| 制作公司 | B...k S...p S....os 仅限订阅者 |
| 设计师 | Ch.....an Tu....ll 仅限订阅者 |
| 剪辑师 | ..s M...on 仅限订阅者 |
| 导演 | K...ie P...ll 仅限订阅者 |
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