| 标题 | LoFi Beats Suicide |
| Brief | The campaign hijacked a YouTube channel where thousands of students listen to LoFi music and watch a looping animation of a girl studying. A place where they frequently express feeling stressed, depressed and alone. The idea was to disrupt Study Girl's loop with a bold and relatable message. For the first time in 809 days, Study Girl stopped studying and considered taking her own life. After wrestling with her decision, she chose to seek help instead. This sequence was followed by a message crafted with support from the Samaritans. |
| 广告公司 | McCann London |
| 广告战役 | Lo-Fi beats suicide |
| 广告主 | College Music |
| 品牌 | College Music |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 剧情简介 | 仅限订阅者 |
| 媒体类别 | 案例研究 |
| 长度 | |
| Founder | J...y L...on 仅限订阅者 |
| Founder | L..e Pr.....rd 仅限订阅者 |
| 执行创意总监 | S...iv M...ry 仅限订阅者 |
| 执行创意总监 | J...e M...z 仅限订阅者 |
| 首席创意官 | ..b D...al 仅限订阅者 |
| 首席创意官 | La....ce T....on 仅限订阅者 |
| Senior Account Manager | R...rt St....on 仅限订阅者 |
| President | ..b D...al 仅限订阅者 |
| President | La....ce T....on 仅限订阅者 |
| Communications Director | K...a E...la 仅限订阅者 |
| Head of Business Affairs | El.....th Be.....in 仅限订阅者 |
| Senior Project Manager | P..l Gi.....ie 仅限订阅者 |
| 客户总监 | L...a T...an 仅限订阅者 |
| Senior Planner | E...a Cha.......aldi 仅限订阅者 |
| 创意团队 | R...n G...on 仅限订阅者 |
| 创意团队 | E..a M...i 仅限订阅者 |
| Designer | M....ew T...as 仅限订阅者 |
| 剪辑师 | Al....ir G...am 仅限订阅者 |
| Sound Company / Music Company | C...t L...on 仅限订阅者 |
| Sound Engineer | Gi....le H..l 仅限订阅者 |
| Sound Engineer | W..l F....es 仅限订阅者 |
| 插图画家 | G...ia Ge.....ni 仅限订阅者 |
| 动画 | G...ia Ge.....ni 仅限订阅者 |
相关作品
Job Board
该广告战役的其他作品
AdForum最新作品
