标题Putin turns on the Rain
BriefThere is no censorship in Russia. There is no other opinion too. In 2014, the authorities pulled the plug on the only independent TV-channel Rain. It continues broadcasting through paid subscriptions.In 2015, 2016, 2017 Vladimir Putin publicly declared to ease the censorship burden. But the miracle hasn’t happened. In 2018 channel launched action. Everyone could watch Rain if they demonstrated Mr. Putin’s portrait to the web camera. At the Putin`s press conference, a journalist ‘turned Rain on’ with the real president’s face. For two weeks - 14,520,076 media impressions and plus 3.9 % new subscribers
广告公司
广告战役 Putin turns on
广告主 Dozhd TV Channel
品牌 Dozhd TV

想查看全部作品信息? this content is for subscribers only

订阅 and get unlimited access.

Be inspired by the best creative work from around the world.

首次发布日期 仅限订阅者
行业领域仅限订阅者
剧情简介仅限订阅者
媒体类别 互动
长度
Copywriter A...n M....in 仅限订阅者
文案 Al.....er S...uk 仅限订阅者
Art Director Vl.....av Der......ikh 仅限订阅者
Digital Creative Director D...ry Ma....ov 仅限订阅者
Developer V...ry Za....ov 仅限订阅者
Digital Art Director A..a Ma.....ova 仅限订阅者
Designer A....ey K...ov 仅限订阅者
Designer E...a ..k 仅限订阅者
Designer K...ll R...an 仅限订阅者
Producer El.....ta La.....va 仅限订阅者
Creative Director A...ey Gu......lin 仅限订阅者

About Voskhod

«VOSKHOD» IS THE № 1 INDEPENDENT CREATIVE AGENCY IN RUSSIA
«Voskhod» — it’s advertising without borders: geographical,national, genre. Our clients (foreign and Russian) have alreadyappreciated the effectiveness of advertising, where creativity and mediaare united.
To move beyond — that has been our constant motto since 1996. 

Latest News

A new website targeted at European clients

We’ve launched a website targeted at our European clients, and the format is absolutely unique for the advertising B2B market.


The boutique selling ad services lives according to the rules of an online-shop. You will find no success stories or manifestos or happy faces of employees – nothing you would usually expect from a website of an ad agency. What we have here is a clear list of services, a comprehensive product description, transparent prices and an online cart.

The design is as simple and clean as it could be, as the main function of the website is clarity. All art & technology solutions serve to one purpose only – to highlight the idea that design, creative and advertising have no boundaries and are accessible to clients all over the world.


It wouldn’t be a website by a famous creative agency if it had no surprises. Surfing through the website, a visitor can choose the shop’s colour scheme on the main page thus colouring the online environment, and the ordering process is accompanied by friendly visual encouragement.

Dmitry Maslakov, Voskhod’s digital director:
— We work with European start-ups and see that sometimes they have to go through a long negotiating process to find the perfect time/price/quality balance. But every single day makes a difference for them. They have no time to meet and talk – sometimes they have to create design for an app and develop its promotion strategy at the same time. We hope they’ll find this format of work convenient.

  

AdForum最新作品