标题 | Quatre Contes de Grimm |
Brief | A combination of technology and poetry was used to launch this very high end jewellery collection. An interactive stroll in a magical castle led users through four Grimm fairy tales, which the visitor could explore while discovering different facets of the collection. The experience was designed for mobile and allowed localisation in 23 languages. An equally poetic social media campaign supported the project. |
广告公司 | altavia. disko |
广告战役 | Quatre Contes de Grimm |
广告主 | Van Cleef & Arpels |
品牌 | QUATRE CONTES DE GRIMM Collection |
Posted | 11月 2018 |
行业领域 | 仅限订阅者 |
剧情简介 | 仅限订阅者 |
哲学 | 仅限订阅者 |
媒体类别 | 互动 |
创意总监 | T...as B....es 仅限订阅者 |
创意总监 | B...o A...t 仅限订阅者 |
文案 | Ma....eu V....nt 仅限订阅者 |
美术指导 | M....eu Dr.....lt 仅限订阅者 |
插图画家 | Ch.....te G....ut 仅限订阅者 |
制作公司 | W...er F..m 仅限订阅者 |