| 标题 | The Unbreakable Rainbow |
| Brief | A giant rainbow sculpture in Warsaw triggered such hate among opponents of LGTB rights that it was burned down and rebuilt seven times. Finally, Ben & Jerry's recreated it as a hologram that used only water and light, making the rainbow unbreakable.
When homophobic vandals destroyed a giant rainbow sculpture in Warsaw - not once, but seven times - Ben & Jerry's stepped in to fund a holographic version constructed only of water and light. Thus, it was impossible to destroy, and became an unbreakable symbol of love and pride.
When a giant rainbow sculpture in Warsaw was repeatedly destroyed by homophobic vandals, Ben & Jerry's stepped in to sponsor a very special new version. A hologram, made only of water and light and impossible to vandalise. |
| 广告公司 |
180heartbeats + JvM
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| 广告战役 |
Unbreakable Rainbow
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| 广告主 |
Unilever, Love Does Not Exclude Association, Volunteers of Equality Foundation
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| 品牌 |
Ben & Jerry's
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| Posted | 11月 2018 |
| 行业领域 | 仅限订阅者 |
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