标题 | Universal Love Songs |
Brief | MGM Resorts were hosting same-sex weddings years before they were made officially legal in the US. Until now, classic love songs have been something that only straight couples can truly “own.” This was a great opportunity to reimagine wedding songs and show that MGM (and Las Vegas in general) is open to everyone. A new album of classic love songs flipped the pronouns to upend norms and challenge traditional ideas of love. Bob Dylan, Kesha and St. Vincent were among those who transformed the songs, creating a new soundtrack that celebrates Universal Love. |
广告公司 | McCann New York |
广告战役 | Universal Love |
广告主 | MGM Resorts International |
品牌 | MGM Resorts |
首次发布日期 | 仅限订阅者 |
行业领域 | 仅限订阅者 |
剧情简介 | 仅限订阅者 |
剧情简介 (原始语言) | 仅限订阅者 |
媒体类别 | 案例研究 |
长度 | |
导演 | L...n S...rt 仅限订阅者 |
执行制片 | S...ra S....yo 仅限订阅者 |
执行制片 | B....on B...h 仅限订阅者 |
Casting | J...y . 仅限订阅者 |
剪辑公司 | C...s Fr....in 仅限订阅者 |
着色 | C...s R..n 仅限订阅者 |
音效 | ..b F....ck 仅限订阅者 |
Tusk Music Production | ..b K...an 仅限订阅者 |
执行制片 | A...n M...er 仅限订阅者 |