标题Important Moments
广告公司
广告战役 Subaru 2019 Ascent
广告主 Subaru of America, Inc.
品牌 Subaru of America

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媒体类别 影视
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Senior VP of Marketing A..n B...ke 仅限订阅者
National Advertising Manager B...n Ca.....cci 仅限订阅者
Agency Ca.....ael L...h 仅限订阅者
Chief Creative Officer M...y S..n 仅限订阅者
Executive Creative Director R...y H...es 仅限订阅者
Creative Director, Writer T..y L...ie 仅限订阅者
Senior Art Director C...s Ca....rg 仅限订阅者
Head of Integrated Production ..e Gr......fer 仅限订阅者
Sr. Exec Content Producer B...n Ha....nn 仅限订阅者
Content Producer Za.....ah Z...er 仅限订阅者
Business Manager V...i O...s 仅限订阅者
Managing Director B..d Wi....ms 仅限订阅者
Account Director A..m C..w 仅限订阅者
Account Supervisor ..z J....ns 仅限订阅者
Director of Brand Planning B...na Sm....on 仅限订阅者
Brand Strategist Ga....la T...o 仅限订阅者
Senior Project Manager Me....th P..l 仅限订阅者
Production Company E...h 仅限订阅者
Director M...in .e T...ah 仅限订阅者
Executive Producer M....sa Cu....an 仅限订阅者
Head of Production M...n Mu....ee 仅限订阅者
Producer St.....ie B...i 仅限订阅者
Editorial R..k P...r Sc....rs 仅限订阅者
Editor M...el E... N....en 仅限订阅者
Assistant Editor A..x .. ..u 仅限订阅者
Managing Director ..e Ko....um 仅限订阅者
Producer L..a Ba....le 仅限订阅者
VFX ..e M..., .A 仅限订阅者
Senior Producer An.....ia ..n R..l 仅限订阅者
Producer A...ew G...on 仅限订阅者
Production Coordinator ..e Ma.....ao 仅限订阅者
Shoot Supervisor J..n S....ey 仅限订阅者
Colour ..e M..., .Y 仅限订阅者
Colourist F...us M...ll 仅限订阅者
Executive Producer ..e A...n 仅限订阅者
Senior Colour Producer Ro....le B...n 仅限订阅者
Production Coordinator B...e R..e 仅限订阅者
Online/Mastering V..t S....os 仅限订阅者
Online Artist P..e O...n 仅限订阅者
Executive Producer A...da T....ts 仅限订阅者
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Music by W...er M...c 仅限订阅者
Executive Producers S..a Ma.....zo, St.....ie P...tt 仅限订阅者
Music Coordinator M....sa He.....ez 仅限订阅者
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Music and Sound Design by B...ad 仅限订阅者
Executive Producer G....rs M...sk M....er 仅限订阅者
Composers P...ip N....ai F....t, G....rs M...sk Mo....r, A...an Au....us Sk.....rd N....en 仅限订阅者

About Carmichael Lynch

We create the unfair ideas that give our clients the unfair advantage. The game-changers. The never-been-done-befores. The can-they-even-do-thats? Sometimes: they’re great big ideas that transform entire organizations. Sometimes: they’re nimble little ideas that hijack a conversation. Always, always, always: they have an outsized impact. Unfair ideas let us do more with less. They’re contagious. They’re talked about. One day, those ideas will be the norm, but today, they’re unfair. 

Latest News

Phil Mickelson Tees Up Friendship Advice in Ads for Amstel Light

This article originally appeared in Muse by CLIO.

You’re a middle-aged dude seeking advice about male friendships. Who can you turn to for sagely advice?

Phil Mickelson, of course!

The golf legend and holder of five major PGA titles counsels bros in a series of shorts for Heineken-owned Amstel Light. Lefty hangs out on a folding chair “In the Rough,” soaking up the shade, downing brews and dispensing guidance that tends to revolves around sharing Amstel Lights:

“Oftentimes, when a guy hits his ball into the rough, there’s something else in his life that is also astray,” the Mick quips at one point, adding: “A lot of a guys struggle with adult male friendships. I mean, not me. I’m Phil Mickelson.”

As we learn from the spots, he’s happy to help. Just don’t ask for his phone number. Phil Mickelson doesn’t play that game!

“Amstel Light, like many beers, is about friendship. But as we dug into that, we came upon an important insight: Many men of a certain age have a really hard time making friends,” says Josh Leutz, executive creative director at Carmichael Lynch, which developed the campaign as its first work for the brand. Max Sherman of Anonymous directed.

“In the Rough” broke wide on TV last weekend during the U.S. Open (which might prove Mickelson’s last as a player), but it was filmed pre-Covid and was slated to run on digital and social during the spring. That plan was scrapped owing to the pandemic-driven cancellation of global sports, including the Open, which had been scheduled for June.

Even so, CL kept Mickelson’s profile high in the interim with a cardboard cutout giveaway and by posting “In the Rough” online. Such efforts scored with distributors and fans, helping the campaign get fresh life on NBC and the Golf Channel when media dollars became available.

Mickelson’s intense, deadpan performance holds it all together. Lefty seems a tad on edge and perturbed throughout, an approach that suits the material to a T.

Going in, Leutz says he had no idea what comic skills, if any, Mickelson would bring to the table, “but he was incredibly kind and generous—and funny. He came prepared, knew all his lines, had great questions and thoughts on where to take things. Super quick. Super smart. He really stuck the landing on some challenging bits of dialogue on the first take.”

The post Phil Mickelson Tees Up Friendship Advice in Ads for Amstel Light appeared first on Carmichael Lynch.

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