| 标题 | Delivering Hope |
| Brief | The 2018 “Camp Fire” ripped through California right before Christmas, leaving thousands of families homeless in shelters. Many parents feared they wouldn’t be able to give their kids a happy Christmas, while kids worried Santa wouldn’t be able to find them without an address. The US Postal Service got into action, sending letter kits to the shelters and collecting the resulting letters to Santa. These were placed on the digital Operation Santa platform, where people could "adopt" a letter and send a gift to its writer. It let everyday people give directly to those affected — in a uniquely personal way. |
| 广告公司 | MRM//McCann |
| 广告战役 | Delivering Hope |
| 广告主 | United States Postal Service |
| 品牌 | United states postal service |
| Posted | 8月 2018 |
| 行业领域 | 仅限订阅者 |
| 剧情简介 | 仅限订阅者 |
| 媒体类别 | 公关 |
| 长度 | |
| 联合创意总监 | J..e ..m 仅限订阅者 |
| Senior Copywriter | P...a M...o 仅限订阅者 |
| 美术指导 | A...a F...er 仅限订阅者 |
| Marketing Director | Francisco Pérez |
| Marketing Director | Reinalis Torres |
| Marketing | Alan Cohen |
| Creative Director | AnÃbal E. Quiñones |
| CEO Latin America | Eduardo Maruri |
| Copywriter | César González |
| Art Director | Osvaldo Vázquez |
| CCO Latin America | Diego Medvedocky |
| Art Director | Diego Steffens |
| Community Manager | Sheyla Concepción |
| Account Director | Carlos Laureano |
| Account Director | Glori Muñoz |
| Digital Director | Marian Medina |
| Account Executive | Frances Rios |
| Digital Project Manager | Jean GarcÃa |
| Traffic Coordinator | Marisol Pabón |
| Entrant Company | GREY PUERTO RICO |
| Idea Creation | GREY PUERTO RICO |
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