Some countries have already banned the plastic bags that are clogging our oceans, but quite a few haven’t got around to it yet. Malaysia is one such case, so supermarket Tesco took matters into its own…bags. Actually it launched a re-usable bag that no customer would ever leave at home. Why? Because it includes a barcode that – when scanned at the till – offers a discount of a few cents on your shopping each time you use it. A simple yet perfect design innovation. Talking of design, the graphics featuring endangered marine species are pretty attractive too. Needless to say, the initiative from Tesco and Grey Worldwide Kuala Lumpur has already bagged a few prizes. |
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标题 | Unforgettable Bag |
广告公司 | Grey Worldwide |
广告战役 | Unforgettable Bag |
广告主 | Tesco |
品牌 | Tesco |
首次发布日期 | 仅限订阅者 |
行业领域 | 仅限订阅者 |
媒体类别 | Web Film |
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执行创意总监 | G...am D..w 仅限订阅者 |
创意总监 | H..g T...g ..i 仅限订阅者 |
创意总监 | R....oy G...h 仅限订阅者 |
General Manager | .o ..u 仅限订阅者 |
美术指导 | A...in ..e 仅限订阅者 |
设计师 | R...e K..r 仅限订阅者 |
文案 | ..n .i 仅限订阅者 |
文案 | S....ni K....ah 仅限订阅者 |
客户总监 | K....en L...g 仅限订阅者 |
客户经理 | E...ne .g 仅限订阅者 |
Regional Director PR | H..a Q....hi 仅限订阅者 |
Corp Comms APAC | H..a Q....hi 仅限订阅者 |
Regional Corp Comms Executive APAC | C...ic W...e 仅限订阅者 |