In a world that seems to grow less tolerant by the minute – and in a country that has seen its fair share of violence – a little love goes a long way. June 30 is the date of the Pride march in Manila. To show its support for the LGBT community in the Philippines, Coca-Cola produced special bottles with rainbow-hued labels that could be taken off and worn as bracelets. Now that Miss Spain is transgender and brands are keen to play a positive role in society, Coca-Cola proved that it’s in touch with contemporary culture by changing its look for a good cause. Not that it actually needs its usual label – the shape of the bottle is so familiar that it’s a logo in its own right. |
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标题 | Coke Hero |
广告公司 | Ogilvy |
广告战役 | Coke Hero |
广告主 | Coca-Cola Company |
品牌 | 46664/Coca-Cola |
首次发布日期 | 仅限订阅者 |
行业领域 | 仅限订阅者 |
媒体类别 | Packaging Design |
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