In some countries it’s dangerous to say what you think, especially in public. For journalists the danger is increased. Not only do they face censorship, but speaking out against the authorities can lead to an “accidental” plunge from a balcony or a similar misfortune. Reporters Without Borders decided to draw attention to restrictions on press freedom by advertising in one place local authorities can’t reach: Google Street View. By “hacking” Street View scenes in Russia, Turkey and Zimbabwe, Reporters Without Borders were able to virtually place controversial messages on centrally placed billboards. Ironically, Google itself eventually put a stop to the campaign. But not before the case study had become an ad in its own right. |
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标题 | Billboards Beyond Borders (52s) |
广告公司 | Åkestam Holst /NoA |
广告战役 | Billboards Beyond Borders |
广告主 | Reporters Without Borders |
品牌 | Reporters Without Borders |
首次发布日期 | 仅限订阅者 |
行业领域 | 仅限订阅者 |
剧情简介 | 仅限订阅者 |
媒体类别 | 互动 |
长度 | |
更多信息 | 仅限订阅者 |
广告经理 | Jo....an Lu.....st 仅限订阅者 |