| 标题 | Rain vs. Lie |
| Brief | Dozhd is a Russian independent TV channel that broadcasts impartial news 24 hours a day. Under pressure from the government, Dozhd was taken off the air by all the main satellite and cable providers. Now the channel's only financial resource is online subscriptions. Dozhd means "rain" in Russian. Which is why this billboard read: "Dozhd washes away the lie." Slowly, the lie was literally washed off, with a web camera streaming the results on the channel's website. When it rained, people got a 50% discount on a subscription. |
| 广告公司 | Voskhod |
| 广告战役 | Rain vs. Lie |
| 广告主 | Dozhd TV Channel |
| 品牌 | Dozhd TV |
| Posted | 11月 2017 |
| 行业领域 | 仅限订阅者 |
| 剧情简介 | 仅限订阅者 |
| 媒体类别 | 户外广告 |
| 创意总监 | A...ey Gu......lin 仅限订阅者 |
| 美术指导 | Vl.....av Der......ykh 仅限订阅者 |
| 文案 | D...a Ov.....na 仅限订阅者 |
| 文案 | Al.....er S....ky 仅限订阅者 |
| Digital Creative Director | D...ry Ma....ov 仅限订阅者 |
| 媒介总监 | M....il Pi.....ov 仅限订阅者 |
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