| 标题 | Generations |
| Brief | A father and a son go on a road trip together in an attempt to reconnect after a lifetime of misunderstanding. It's a human story about real people in which the car - a 1979 Volkswagen Beetle - is at the same time a symbol of the differences between the two characters and the thing that finally brings them together. There's even a heartbreaking twist at the end. We plunge into a complicated father-son relationship in Volkswagen's long-form ad. We feel the tension between the pair as they set off on a road trip in a treasured vintage VW. They ride in uncomfortable silence, they argue, they laugh, they live. And while we dont understand all the complexities of their bond, the ad invites us to see the emotions attached to a brand that has been passed down from one generation to the next. |
| 广告公司 | Shoot Happens |
| 广告战役 | Generations |
| 广告主 | Volkswagen |
| 品牌 | Volkswagen Beetle |
| Posted | 11月 2017 |
| 行业领域 | 仅限订阅者 |
| 剧情简介 | 仅限订阅者 |
| 问题 | 仅限订阅者 |
| 媒体类别 | Web Film |
| 制作公司 | S...t H....ns 仅限订阅者 |
| 导演 | S..e Sv....rg S�....sen 仅限订阅者 |
| 执行制片 | Ch.....an Ju.....en 仅限订阅者 |
| 创意总监 | T...as P...s 仅限订阅者 |
| Chief Executive Officer (CEO) | T...as B...g 仅限订阅者 |
| Marketing Director | M....el S...n 仅限订阅者 |
相关作品
AdForum最新作品
