标题 | Gravity Cat |
Brief | To communicate the fun of gravity changes, we made a live-action film which features a girl and her cat freely running across the walls and ceiling in the real world.Because a cat is the main character’s sidekick in the game, and cat videos are immensely popular on the internet, we decided to feature a cat to generate buzz for the film.We tackled challenging visual expressions, including one-cut takes, POV filming, animal takes, and gravity changes. We made it as realistic as possible to get viewers questioning/wondering how it was made, and to give it the wow factor.The story of a university student struggling with her thesis and eventually being freed from set ideas was created to make the film more than a gimmick, and to convey the message of the game: “Break out of your world’s box.” |
广告公司 | Tohokushinsha Film Corporation |
广告战役 | Gravity Daze 2 |
广告主 | Sony Interactive Entertainment Inc. |
品牌 | Gravity Daze 2 |
Posted | 11月 2017 |
行业领域 | 仅限订阅者 |
剧情简介 | 仅限订阅者 |
媒体类别 | 电视 |
创意总监 | Y..a O....ma 仅限订阅者 |
Planner Director | Y...ke A...ai 仅限订阅者 |
Planner Director | K...a T...wa 仅限订阅者 |
Planner Director | Y..i Y...i 仅限订阅者 |
客户主管 | K...mi W..a 仅限订阅者 |
客户主管 | M...o H....hi 仅限订阅者 |
制作公司 | Toh.......sha F..m Co......ion 仅限订阅者 |
制片 | T....hi ..o 仅限订阅者 |
制片 | T....ya Su....ra 仅限订阅者 |
制作经理 | T...ya O...a 仅限订阅者 |
导演 | S..w Ya.....awa 仅限订阅者 |
电影 | R...en O....ra 仅限订阅者 |
灯光主管/照明 | At.....hi U..o 仅限订阅者 |
Set Design | Y...ko Ku......shi 仅限订阅者 |
Art Production Director | Sh....ke O....ni 仅限订阅者 |
Offline Editing | E...ko K...ra 仅限订阅者 |
Offline Editing | H...ko T...ta 仅限订阅者 |
Online lead | K....hi S...i 仅限订阅者 |
Sound Designer | E...o A...i 仅限订阅者 |