| Argentina has many one-lane roads – and a lot of fatalities due to overtaking. Samsung wanted to make a difference. To promote road safety and prevent collisions, Samsung worked with Leo Burnett to design a special truck equipped with monitors at the rear. Even when a vehicle is stuck behind the truck, its driver can see whether or not the road ahead is clear. The trucks provided a service – but they also raised awareness of a problem and warned drivers of the danger of reckless overtaking. | |
| 标题 | The Safety Truck |
| 广告公司 | Leo Burnett Argentina |
| 广告战役 | The Safety Truck |
| 广告主 | Samsung |
| 品牌 | Samsung |
| Posted | 6月 2015 |
| 行业领域 | 仅限订阅者 |
| 媒体类别 | Digital Installation |
| 长度 | |
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