DNB - "The 24 hour ad break"

TRY/Apt

TRY/Apt Oslo, 挪威

11512

DNB bank has 24-hour customer service. To reinforce this with the customer, they bought every single commercial break for 24 hours on Norway’s biggest commercial TV Channel, TV2. For the ads, Norwegians were invited to film and share their best advice, whatever the topic. The agency received 3.000 clips and showcased 2.30 hours of unique user generated content. DNB Bank quickly became known as the bank where you get good banking advice day and night
标题	The 24 hour ad break
广告公司	TRY/Apt
广告战役	The 24 hour ad break
广告主	DNB Bank
品牌	DNB
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Posted	10月 2014
产品	仅限订阅者
行业领域	仅限订阅者
媒体类别	案例研究
长度	121 seconds
文案	L..s J....im Gr....ad 仅限订阅者
美术指导	E..l ..y 仅限订阅者
客户总监	A..e E...n 仅限订阅者