PLAN Belgium - "Little Girls Hijack Age Warning During Prime Time"

The International Day of the Girl Child last week reminded us of one of the threats faced by girls around the world: forced marriage. In fact, 27 girls are forced into marriage every minute; that’s 2 every second. Child marriage is a global problem. It violates girls' human rights, curtails their education, harms their health and sharply constrains their future. By hijacking the age suitability warnings screened before 12+ movie trailers on TV, in movie theaters and even with pre-roll videos on the Internet, Duval Guillaume and Plan Belgium obliged viewers to confront the practice of child marriage. In these touching movies, 3 separate girls tell an emotional story and paint a true picture of this tradition at a moment when the audience is more receptive.