| Mimi Foundation is convinced that cancer must be fought not only on the medical front but through the well-being and optimism of patients.
They have to struggle with the physical suffering and the emotional stress even in the eyes of their relatives. Leo Burnett France who have supported the foundation for the past 4 years, have come up with the idea of offering the patients a break and a short moment of escape through a unique makeover experience. 20 patients have participated in a special photo shoot. The photos were taken at the exact moment they discovered their transformation, surprised, laughing, giggling or simply smiling. The pictures were first released in a private exhibition for the patients, and then, gathered in a book showing the transformed portraits, where you can also discover the story of each person.
A very emotional and sensitive film presents the project and enables to share the action in a positive way
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