We have the world at our fingertips with our smartphones- everything is made easier. However, along with this technological advancement our spelling has suffered- bt rele ppl r just bein lazy. Alas, it appears smartphones are not necessarily for smart people! Scrabble wifi was launched to combat this thriving disease where free wifi hotspots were established in places where you couldn’t get a connection. In order to get online your spelling abilities were put to the test with a game of scrabble-where you have to form a word from 7 letters that were mixed up. The score was converted into wifi minutes; the higher your score -the more internet minutes you gained. If you posted your activity on Facebook your score doubled. Scrabble gave away over 110,000 minutes of free wifi and gave proof to the assertion that words can indeed “unlock a world of fun”. | |
标题 | Scrabble Wifi |
广告公司 | Ogilvy Paris |
广告战役 | Scrabble Case Study |
广告主 | Mattel, Inc. |
品牌 | Scrabble |
首次发布日期 | 仅限订阅者 |
行业领域 | 仅限订阅者 |
媒体类别 | 案例研究 |
长度 | |
首席创意官 | C...s G....tt 仅限订阅者 |
执行创意总监 | C...ric G...ret 仅限订阅者 |
执行创意总监 | K..t N...ck 仅限订阅者 |
文案 | r..y ab....at 仅限订阅者 |
美术指导 | C...s R...on 仅限订阅者 |
客户主管 | J...en .e Be....ir 仅限订阅者 |
客户经理 | M...me Sa....et 仅限订阅者 |
Backend Prototype Developer | M....el Gu.....met 仅限订阅者 |
Creative Technologist | E...k S....rd 仅限订阅者 |
Motion Designer | B....en B....nn 仅限订阅者 |
Worldwide Chief Creative Officer | T..m K..i M..g 仅限订阅者 |