| Smart has the most effective parking solution for big cities. With its agency, CLM BBDO, Smart has decided to communicate its message to areas where people experience the most difficulty in parking their cars. 250 customized taglines, playing on words and locations, for 8,200 posters were placed in 26 French cities:
- 343 places in the French Senate, but none for you who's driving around to find one.
- There is a kind of curse for parking on President Kennedy Avenue.
- I have a place for the cinema tonight, but no where to park my car.
This campaign shows that outdoor is a mass media that can be reactive and precisely target the public; it is made possible thanks to the cooperation between the brand, the agency, the supplier and the media.
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