| An innovation of the new Skoda Superb Estate is a remotely controlled boot. Change has decided to communicate in Poland in enabling clients to experience it at home through a traditional media: TV. Since the Communist times when there were only two channels, most of Poles are watching TVP1 and TVP2. Two commercials were broadcast simultaneously on the two channels, one with the boot opened and one with the boot closed asking people to press 1 or 2 on their tv remote to open or close the boot. A Grand Prix at Golden Drum | |
| 标题 | Skoda Superb |
| 广告公司 | Change Integrated |
| 广告战役 | Skoda Superb |
| 广告主 | Volkswagen |
| 品牌 | Skoda Superb |
| Posted | 10月 2010 |
| 行业领域 | 仅限订阅者 |
| 剧情简介 | 仅限订阅者 |
| 媒体类别 | 电视 |
| 美术指导 | A....ej Ra.....yk 仅限订阅者 |
| 文案 | ..n M...e 仅限订阅者 |
| 创意总监 | J...b Ko.....uk 仅限订阅者 |
| 创意总监 | R....rd S...a 仅限订阅者 |
| 制作公司 | F..m Pr.....ja 仅限订阅者 |
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