A cultural podcast for a spirit. Lisbon had decided to launch a big operation to clean the walls of the city. Pampero Rum has created a podcast, guide of the "ephemeral" museum of urban art (graffiti) to download from the web. A successful operation which has been reproduced in other european cities with low expenditures and prizes among the advertising world. |
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标题 | Ephemeral Museum |
广告公司 | Leo Burnett Publicidade, lda. |
广告战役 | Ephemeral Museum |
广告主 | Diageo |
品牌 | Pampero Rum |
Posted | 6月 2009 |
行业领域 | 仅限订阅者 |
剧情简介 | 仅限订阅者 |
媒体类别 | 案例研究 |
长度 |