| Tomorrow Trust, an organization which seeks to help children orphaned by HIV/AIDS, worked with Apple to create a custom package for iPod Nanos and developed a partnership which allowed them to share in the profits. The organization also created a book called "A Mother's Legacy" which featured stories about the dying mothers, chronicled for their children.
To promote "A Mother's Legacy," a small insert was placed inside the iPod's see-through package container. Loaded onto the special iPods were a podcast, pictures and a video all relating to the book. In the first two months the equivalent of approximately $54,000 USD was raised for Tomorrow Trust with over 1,500 books and all the limited edition package iPods sold out. The effort won a Bronze at the Loerie Awards |
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| 标题 | iPod Baby |
| 广告公司 | TBWA\Hunt\Lascaris Johannesburg |
| 广告战役 | iPod Baby |
| 广告主 | Tomorrow Trust |
| 品牌 | Tomorrow Trust |
| Posted | 9月 2008 |
| 产品 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 媒体类别 | 案例研究 |
| 长度 | |
| 文案 | D...d Ed....hy 仅限订阅者 |
| 摄影师 | G...am Ki....nn 仅限订阅者 |
| 创意总监 | D...n St.....on 仅限订阅者 |
| 美术指导 | J...in W...ht 仅限订阅者 |
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