You're in the cinema, already munching your popcorn and watching the trailers. Then some annoying latecomers arrive, blocking your view. Or even forcing you to stand up so they can step on your toes. DDB Barcelona made use of this familiar situation to demonstrate Volkswagen's new pedestrian detection system. The lights go down in a Madrid theater and a trailer begins. When a pair of latecomers arrive, they're lit up by a spotlight and VW's pedestrian warning symbol appears on the screen. A fun and informative way of showing that with VW's motion sensor, pedestrians won't remain unnoticed. The best way to explain a new technology is to show how it works.
标题 | Cinema Pedestrian Detection |
广告公司 | DDB Barcelona |
广告战役 | Cinema Pedestrian Detection |
广告主 | Volkswagen |
品牌 | Volkswagen |
首次发布日期 | 仅限订阅者 |
行业领域 | 仅限订阅者 |
媒体类别 | 电影 |
长度 | |
美术指导 | X..i C...o Pe....a. 仅限订阅者 |
文案 | P...a S....er 仅限订阅者 |
创意总监 | J...er Me....dez 仅限订阅者 |
创意总监 | P...o An.....es 仅限订阅者 |
创意总监 | P..o C....ra 仅限订阅者 |
首席创意官 | J..é M...a R..a .e V...als D....do 仅限订阅者 |
制作公司制片 | P...o R....rez 仅限订阅者 |
客户总监 | J...er Vi....ba 仅限订阅者 |
Managing Director | G...a L...no 仅限订阅者 |
Traffic Director | Br....te Vi.....nga 仅限订阅者 |
制作公司 | Se......ses 仅限订阅者 |