The Tunisian mobile phone brand Evertek, launched in 2006, has come up with a pretty thin idea to promote the slenderness of its new model: the EverSlim. To demonstrate the object’s wafer-like silhouette, Ogilvy has created a magazine ad that can be read on both sides: a transparent page showing a side-on view of the phone. The ad is so thin that it fits between two columns of text, doubling its exposure time without impacting the viewer’s reading pleasure.