In “The Brokenwood Mysteries”, a hit detective series in New Zealand, a dead person languishes in the morgue until the case is solved. As it happens, many New Zealanders don’t have life insurance coverage. So insurer Partners Life and Special Group teamed up with the show, bringing each corpse back to life for a few moments just before the credits, which gave them time to regret dying uninsured and urge viewers to avoid making that mistake. The talking corpses provoked a lively reaction: 45% of New Zealanders were reached by the campaign and brand awareness rose to 26%.