Every Jeep radiator grille is different depending on the model. Publicis Toronto took advantage of this with an innovative marketing campaign aimed at young consumers. The magic of technology transformed each grille into a barcode that could be read and identified via Snapchat. So whether people spotted a Jeep Cherokee, Wrangler or Gladiator, they could use their phone to identify the model, check its price, find out if one was available and even initiative the buying process. Now that’s what we call “driving sales”.