international Amnesty - "Sagrada Familia" by PHNX Awards 2023
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| 标题 | Sagrada Familia |
| 广告公司 | Havas Worldwide Peru |
| 广告战役 | The best religion is love |
| 广告主 | International Amnesty |
| 品牌 | international Amnesty |
| 首次发布日期 | 2023 / 2 |
| 行业领域 | 人权 |
| 剧情简介 | Peru is a very conservative and religious country. Religious institutions, especially the Catholic one, play a very important role in politics and in the decisions of the country. That is why the message we gave through the stained glass windows of the main churches using their colors (the same ones we see in the LGTBQI+ flag), became more relevant and proudly demonstrated to all Peruvians that the best religion is love. |
| 哲学 | The best religion is love |
| 问题 | In Peru the same sex marriage is not allow. Because we living in one of the most conservative countries in the world and an ultra-religious country, so religion have a great importance in political decisions. To this is added the prejudices that religious and political institutions have towards the LGBTIQ+ community. |
| 结果 | Thanks to a good media strategy, our campaign managed to impact more than 6 million people, thus achieving generate awareness in a sixth of Peruvians. Number of people who could have had another vision on the subject, thinking if their prejudices do not contradict the words that their religion professes. More than 35 international media bounced the idea organically. The Peruvian congress began to debate again the bill on same sex marriage. |
| 媒体类别 | Billboard |
| 美术指导 | Luis Rios |
| 首席创意官 | Mauricio Fernández-Maldonado |
| Senior Creative | Juan Carlos Gallardo |
| 摄影 | Luis Felipe Cisneros |
| 创意总监 | Moisés Urrutia |
| 摄影 | Fabrizzio Hidalgo |