Grupo Estratégico PAE - "Morning After Island (Long version)" by PHNX Awards 2023
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| 标题 | Morning After Island (Long version) |
| 广告公司 | Ogilvy |
| 广告战役 | Morning After Island |
| 广告主 | Grupo Estratégico PAE |
| 品牌 | Grupo Estratégico PAE |
| Posted | 4月 2023 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | In furtherance of women’s rights in Honduras, Grupo Estratégico PAE, working with Ogilvy Honduras, has launched a multinational campaign seeking to overturn the 2009 decree banning the sale, and distribution—and severe penalties for using—emergency contraception pills. Since the ban, more than 350,000 underage Honduran girls have given birth. This led to the creation of “Morning After Island", a campaign built off the striking imagery of multiple Honduran women who are forced to journey out to international waters and stand on a small wooden platform to take a medication that, anywhere else on the continent, she could buy and use legally. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 创意团队 | Wanda Cálix |
| 创意团队 | Andrés Villalobos |
| 创意团队 | Cesar Chinchilla |
| Communication & Strategy | Edgardo Melgar |
| Communication & Strategy | Alan Cruz |
| 首席创意官 | Liz Taylor |
| 首席创意官 | Jessica Apellaniz |
| Global Director of Creative Excellence | Harley Saftler |
| Regional Director of Creative Excellence | Adriana Weinberg |
| Chief Executive Officer (CEO) | Eduardo Ching |
| Chief Executive Officer (CEO) | Andrés Villalobos |
| Creative Director | Cesar Chinchilla |
| Head of Strategic Planning | Alan Cruz |
| Head of Communications | Edgardo Melgar |
| 文案 | Angel Barahona |
| Video Editor | Donaldo Argueta |
| Public Relations Director | Jimena Andino |
| 客户总监 | Ericka Coello |
| Creative Director | Sebastian Bullorini |
| Creative Director | Wanda Cálix |
| 制作公司 | 14 al Centro Latam |