BMW - "Bandana Book" by PHNX Awards 2023
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| 标题 | Bandana Book |
| 广告公司 | Hill Holliday |
| 广告战役 | BMW Bandana Book |
| 广告主 | BMW Motorrad |
| 品牌 | BMW |
| 首次发布日期 | 2022 / 6 |
| 产品 | BMW R18 |
| 行业领域 | 摩托车 |
| 剧情简介 | On the R 18, every detail is a masterpiece. Made for riders to admire, and express themselves. And if each part of the bike is crafted to fuel their soul, its manual should too. We turned the legacy of the BMW R 18 into a book with pages that are stylish detachable bandanas designed to be worn. So riders can show their style while riding. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Art Director | Victoria Rocha, Alexandre Kazuo, Hill Holliday |
| Designer | Victoria Rocha, Alexandre Kazuo, Hill Holliday |
| Copywriter | Sammy Gold, Lucas Ribeiro, Hill Holliday |
| Associate Creative Director | Alexandre Kazuo, Lucas Ribeiro, Hill Holliday |
| Group Creative Director | Guilherme Rácz, Lucas Casão, Hill Holliday |
| Chief Creative Officer | Icaro Doria, Hill Holliday |
| Production | Fuze Image |
| Executive Producer | Foz McDermont, Hill Holliday |
| Account Director | Scott Adler, Hill Holliday |
| Associate Director, Account Operations | Colleen Burns, Hill Holliday |
| 3D Modeling | Matheus Terra, Fuze Image |
| Producer | Thiago Cardoso, Fuze Image |
| Producer | Fabiano de Proença, Fuze Image |
| Creative Director | Marcio Bueno, Fuze Image |
| Creative Director | Daniel Klock, Hill Holliday |