标题 | Unlimited 1 |
广告公司 |
Scholz & Friends Berlin GmbH
|
广告战役 |
Unlimited
|
广告主 |
Berliner Philharmonie GmbH
|
品牌 |
Berliner Philharmonie
|
首次发布日期 |
2023 / 4
|
产品 |
Berliner Philharmoniker
|
行业领域 | 文化、休闲及体育
|
剧情简介 | The Berliner Philharmoniker have paved the way for modern musical developments but are often associated with mainstream classical music. A new visual language aims to convey, how the orchestra' transcends genre boundaries and offers new musical discoveries. Inspired by the concert hall’s visionary architecture and the pentagonal logo, we built five-sided box that is fully mirrored, creating an endless reflection of any object placed inside. This striking visual language appears in the season brochure, posters, and digital media – reflecting the orchestra's openness and diversity. |
媒体类别 |
平面
|
Managing Creative Director |
Jens-Petter Waernes
|
美术指导 |
Matteo Pozzi
|
美术指导 |
Wanslez Quaresma
|
文案 |
Paolo Bartalucci
|
Director Marketing |
Kerstin Glasow |
Head of Marketing |
Natalie Schwarz |
Credits Agency (Scholz & Friends) |
|
Chief Creative Officer |
Matthias Spaetgens |
Managing Creative Director |
Robert Krause |
Creative Direction |
Philipp Weber |
Art Direction |
Philipp Weber |
Text |
Felix John |
Account Management |
Yvonne Haupt, Tom Hellbeck |
Producer |
Daniel Klessig |
Photographer |
Heribert Schindler |
DoP |
Heribert Schindler |