Visit Jordan - "#ExperienceJordAIn 3" by PHNX Awards 2023
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| 标题 | #ExperienceJordAIn 3 |
| 广告公司 | Adpro Communications |
| 广告战役 | #ExperienceJordAIn |
| 广告主 | Jordan Tourism Board |
| 品牌 | Visit Jordan |
| 首次发布日期 | 2023 / 2 |
| 行业领域 | 目的地（国家与地点） |
| 哲学 | Solution: Appealing to the digital fluent traveler, we spoke a language they were fluent in, and jumped on a trend only they understood. By utilizing AI’s Midjourney we created an AI driven campaign, utilizing the programs most prominent feature: ‘/imagine’ to drive home a point. Execution: On the search window of the interface there is an '/imagine' tool – an invitation to describe a dream destination through different prompts. That ‘imagine’ invitation soon evolved into an invitation to '/experience', as AI brings to life locations from Jordan without mentioning, the country, place or monument and the message ‘why /imagine, when you can experience’ |
| 问题 | Regional oil-rich nations fought for their space in the ‘future’ narrative so we needed to do something to gain traction with the ‘future-focused’ traveler |
| 媒体类别 | 平面 |
| Strategy Director | Rizek Jildeh |
| 创意总监 | Eyad Hussein |