Jimmy Dean - "Egg Hijack Case (Board)" by PHNX Awards 2022
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| 标题 | Egg Hijack Case (Board) |
| 广告公司 | Ogilvy Chicago |
| 广告战役 | Egg Hijack |
| 广告主 | Tyson Foods |
| 品牌 | Jimmy Dean |
| 首次发布日期 | 2021 / 6 |
| 产品 | Jimmy Dean |
| 行业领域 | 食品 |
| 剧情简介 | Eggs are the first thing that comes to mind when it comes to breakfast. Jimmy Dean Sausage, iconic in its own right, is not. So, we sought to do something about it. We turned every egg in existence – edible or not, fictional or real – into a coupon for Jimmy Dean. First we taught AI how to recognize an egg, requiring the scanning of 10,000 unique eggs of different shapes, sizes, textures and colors. Then we turned it into a net-new technology, which we took to Snapchat and Amazon platforms. There, anyone could scan any egg, which would be immediately detected and turned into a coupon for Jimmy Dean. |
| 媒体类别 | 案例研究 |
| Deputy Worldwide Chief Creative Officer | Joe Sciarrotta |
| 执行创意总监 | Isaac Pagan Munoz |
| 创意总监 | Pat Seidel |
| 创意总监 | Chris Rose |
| 创意总监 | Michael Franklin |
| 联合创意总监 | Giovanni Muratori |
| Executive Design Director | Gabe Usadel |
| 创意总监 | Olen Amelia |
| 设计 | Olen Amelia |
| 执行制片 | Mike Diedrich |
| Senior Producer | Justin Moreno |
| Executive Director of Digital Production | Preeti Shah |
| Technology | Preeti Shah |
| 导演 | Jessica Rivera |
| Digital Production | Jessica Rivera |
| Senior Editor | Christopher Mines |
| Group Director | Kaare Wesnaes |
| Creative technologist | Kaare Wesnaes |
| Chief Strategy Officer | Karl Turnbull |
| Group Planning Director | Katie Sheeran |
| Associate Strategy Director | Jaime Mougan |
| Managing Director | James Hidden |
| 客户总监 | Adam Legrand |
| 客户总监 | Jordan Hallmark |
| 客户主管 | Maddie Savin |
| 媒介总监 | Mindshare |
| 后期制作 | The Mill Chicago |
| 摄影师 | Lucas Zarebinski |
| 后期制作 | Optimus |
| Deputy Worldwide Chief Creative Officer | Joe Sciarrotta |
| Executive Creative Director | Isaac Pagán-Muñoz |
| Creative Director | Pat Seidel |
| Creative Director | Chris Rose |
| Creative Director | Michael Franklin |
| Associate Creative Director | Giovanni Muratori |
| Executive Design Director | Gabe Usadel |
| Creative Director, Design | Olen Amelia |
| Executive Producer | Mike Diedrich |
| Senior Producer | Justin Moreno |
| Executive Director of Digital Production & Technology | Preeti Shah |
| Director, Digital Production | Jessica Rivera |
| Senior Editor | Christopher Mines |
| Group Director, Creative Technology | Kaare Wesnaes |
| Chief Strategy Officer | Karl Turnbull |
| Group Planning Director | Katie Sheeran |
| Associate Strategy Director | Jaime Mougan |
| Managing Director | James Hidden |
| Account Director | Adam LeGrand |
| Account Director | Jordan Hallmark |
| Account Executive | Maddie Savin |
| Media | Mindshare |
| Production & Post Production | The Mill |
| Photographer | Lucas Zarebinski |
| Platform Partner | Snap Chat Platform Partner: Amazon |
| Post Production | Optimus |