tencent we summit - "MICRO UNIVERSE" by PHNX Awards 2021
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| 标题 | MICRO UNIVERSE |
| 广告公司 | Tencent |
| 广告战役 | MICRO UNIVERSE |
| 广告主 | Tencent |
| 品牌 | tencent we summit |
| Posted | 8月 2020 |
| 行业领域 | 其他在线服务 |
| 剧情简介 | Every year the greatest minds in science gather at Tencent’s WE conference. In 2019 the theme was 'everything has its own micro-universe'. We created an online experience, allowing attendees and the audience at home to explore the micro universe all around them. We wanted the users to experience this interactive project before they joined the WE conference online stream. At the same time, changing their perception of science as artistic, beautiful and fun. We developed this project in an artistic way possible, also involved in some real science, dust, particle...etc. To fit in this science conference theme, we used space dark as the main color, then integrated with some metal color to make it scientific but also artistic. Our Micro-universe also, we combine liquid physics into the constructing code segment. So each micro-universe will be dynamic and unique for each one. For all the element and icon animation we choose to make it simple and understandable by the general user in China so no one will get lost in this science space. |
| 结果 | This experience has reached 8 million users and generated 1.5 million unique views of over 500 thousand micro-universe. The average user experiencing time has reach almost 3 minutes which is many times higher that a normal h5 event in Chinese market. At the same time it converted almost 2 million views online, making this year’s WE conference an even greater success. |
| 媒体类别 | 网站 |
| 长度 | |
| General Manager | Vincent Li |
| 执行创意总监 | Akae Wang |
| 文案 | Zita Zou |
| 美术指导 | Ivy Huang |
| 美术指导 | Dong Xie |
| 美术指导 | Sonja Xu |
| 文案 | Ahjan Huang |
| 广告公司制片 | Ahjan Huang |
| Brand Director | Hunter Zhang |
| 项目经理 | Nichole Yu |
| 项目经理 | Junhao Ma |
| 执行制片 | Katherine Lee |
| 数字制片 | Roy Zhang |
| 创意总监 | Nando Correa |
| 设计师 | Addie Hao |
| 3D Artist | Florian DKS |
| 3D Modeler | Kosta Lagis |
| Front End Developer | Ethan Chiu |
| Front End Developer | YiWen Lin |