Visa - "Visa Case" by PHNX Awards 2020
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| 标题 | Visa Case |
| 广告战役 | We are News (Somos Noticia) |
| 广告主 | Visa |
| 品牌 | Visa |
| 首次发布日期 | 2019 / 5 |
| 产品 | We are news |
| 剧情简介 | SomosNoticiais the new Visa campaign -conducted by WYSIWYG* and Starcom-that aims to claim greater visibility for the achievements of our female athletes in Media. Publicis Groupe’s digital agency has created a technology capable of imagining an alternative for women’s sports news to get on the front page for this action.The focus of SomosNoticiais the development of a technological extension -also known as a plugin-for the Google Chrome browser that fills the front page of the main sports newspapers with women's sports. Whenactivated, the extension scans all the newspaper's interior pages for women's sports news and replaces the front-page news with them, one by one. Readers only need #OneClick to request more women's sports news on the front pages of the media.The aim of this extension is for the public to transform these covers or share the action in order to ask Media for a real change and to make it more and more common to see our female athletes on the cover. This initiative is part of Visa's strategy to support women's sport, which allows Visa to be one of the world's largest sponsors of women's football through its agreements with leading European and global football organizations.To publicize this initiative, and in close collaboration with Starcom -Publicis Groupe's media agency-, a Challenge has been launched in digital environments where users are asked to join the project by downloading the SomosNoticiaplugin to demand real change from the media.As a result, days after the launch, the newspaper Marca reacted by joining this movement, recognizing the activity of Visa in its support of women's sports and dedicating a greater presence on the front page of Marca.com, under the identification of SomosNoticia. |
| 长度 | |
| Creative Executive Director Publicis Wysiwyg - Pablo Dachefsky | CCO Publicis Wysiwyg - Eduardo Marques, CEO Publicis Wysiwyg - Paco Mendoza, Brand Director Publicis Wysiwyg - Olga López, Accounts Publicis Wysiwyg - Vicky Perea, Lidia Erustes, Copy Publicis Wysiwyg - Aroa Guillen, Sara Mansouri, Irene Muñoz. Art Directors Publicis Wysiwyg - Guillermo Alvarez, Luis Miguel Abrego, Albert Botelho, David Mora. Creative Director Publicis Wysiwyg - Daniel Molinillo, Technical Direction Publicis Wysiwyg - Horacio Panella |
| Miguel Diaz. | Media Agency - Starcom - Client Serivces Director - Maria Vara, Account Director - Xiana Gonzalez, Jamie Garnelo, Media Director - Daniel del Olmo, Laura Sánchez, Media Planner - Cristina Nevado, Rocio Zafra, Fayna Ojeda |
| Alvaro Atalaya. | Prodigious (Production) Head of Business - Belen Segura, Project Manager - Tamara Josa, Development Angel Quijada |