Deutsche Bahn (German Rail) - "200407 DB Casefilm NoNeedToFlyGreen v03" by PHNX Awards 2020
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| 标题 | 200407 DB Casefilm NoNeedToFlyGreen v03 |
| 广告公司 | Ogilvy Germany |
| 广告战役 | No need to fly because of CO2 |
| 品牌 | Deutsche Bahn (German Rail) |
| Posted | 6月 2020 |
| 产品 | Deutsche Bahn (German Rail) |
| 剧情简介 | When it comes to vacations, most Germans choose international destinations and they choose plane travel. But not only are flights expensive, they also emit huge amounts of CO2. So, how do we convince travellers to spend their next vacation closer to home? By showing how they could enjoy the same experiences in Germany with a simple side-by-side-comparison. One side shows a beautiful international destination, the other a surprisingly similar German one. In the 2018 campaign, we focused on price, showing travel enthusiasts that they could visit a look-alike destination within Germany for just 19 Euros by train, instead of taking an expensive flight. In 2019, we focused on something much more important than money. Using atmosfair-data, we showed travellers that instead of producing tons of CO2 by plane, they could travel nearly CO2-free by train. To give the videos even more relevance, they reacted to daily events like Fridays for Future demonstrations. Completely automated. In infinite variations. We changed the conversation from what you have to sacrifice to reduce your CO2-footprint, to what you can experience. Sparking a nationwide discussion that turned #NoNeedToFly into a new travel trend. And resulted in a 26% increase in revenue to the 2018 campaign. |
| 长度 | |
| Creative Chairman | Dr. Stephan Vogel |
| Chief Creative Officer | Björn Bremer |
| Executive Creative Director | Peter Roemmelt |
| Creative Director | Simon Oppmann |
| Art Director | Sinya Horwedel, Juan Sanchez, Julia Kohlenberger, Axel Tagg |
| Copywriter | Sinya Horwedel, Francesca Pinheiro, Peter Römmelt |
| Account Management | Roland Stauber, Florian Bader, Sara Iantorno |
| Strategie | Carla Funk |
| Art Buyer | Magdalena Bulle, Martina Diederichs |
| Fotografie | Getty Images International |
| Graphic Design | Sinya Horwedel, Maximilian Wagner, Juan Sanchez |
| Post Production | Gabriel Franke, Andreas Wiens, Benjamin Siebert, Elena Jaber, Joachim Becker, Margarite Heimbuch |
| Contextual Video Platform | Spirable, London |
| Lead Creative Technologist | Mikel Regulez @ Spirable London |
| Head of Client Service | Paul Brown @ Spirable London |
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