Mastercard - "Impossible Mascots" by PHNX Awards 2020
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| 标题 | Impossible Mascots |
| 广告公司 | WMcCann |
| 广告战役 | Impossible Mascots |
| 广告主 | MasterCard |
| 品牌 | Mastercard |
| 首次发布日期 | 2019 / 6 |
| 产品 | Contactless |
| 剧情简介 | Mastercard was the official sponsor of the players’ mascots of Copa America 2019. As a challenge, we have been asked to take this opportunity to communicate its brand positioning “Start something priceless” with some remarkable activation. To do that, we went deep on brand’s core and we figured out Mastercard is a global supporter of the fight against cancer by financing many projects around the world. This is why we came up with the idea to bring kids in treatment to the field even without leaving the hospital. We’ve built two special telepresence robots facing a large number of challenges. Fortunately, everything went right and we could give to millions of kids an important message: you can do even what seem impossible. |
| 长度 | |
| Agency | WMcCann Brasil |
| Client | Mastercard |
| Product | Contactless |
| Campaign name | Approxime - Impossible Mascots |
| CCO | Hugo Rodrigues and André Marques |
| COO | Kevin Zung |
| Creative direction | Alexandre Prado |
| Creation | Francisco Oliveira and Felipe Lermen |
| VP of Planning | Luciana Padovani |
| Planning | Acauã Bonifácio, Fernando Birche, Marielen Colombo, Tainã Castilho, Isabella Labate and Bruna Coelho |
| Attendance | Tom Gil, Luciana Rosa and Mariana Rissi |
| Media VP | André França |
| Media | Patrícia Calheiros, Caio Cezar, Mariana Navarro and Antonio Amendola |
| BI | Anny Atti and Felipe Borges. |
| Social Media | Gustavo Ricci and William Loiola |
| Production VP | Tato Bono |
| Integrated Production | Cayan Lobo and Fabiana Diniz |
| Technology and Creative Technology | Victor Hugo Odo |
| Technology Producer | MediaMonks Team |
| Film producer | Mistura Fina |
| Audio Production | Comando S |
| Adaptation, mixing and finishing | Time Comando S |
| Service | Andrea Barreto and Elis Pedroso |
| Finishing Coordinator | Maurício Martim |
| Graphic Producer | Nereu Marinho |
| Projects | Marina Hirle and Camila Prazeres |
| Public Relations | Kerena Neves and Bruna Ramos |
| Client approval | Sarah Buchwitz, Alan Crean, Leandro Simões and Manoela Mauro |