Thai Health Promotion Foundation - "LESSSALT Case film" by PHNX Awards 2020
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| 标题 | LESSSALT Case film |
| 广告公司 | CJ Worx |
| 广告战役 | LESSSALT |
| 广告主 | Thai Health Promotion Foundation |
| 品牌 | Thai Health Promotion Foundation |
| 首次发布日期 | 2019 / 5 |
| 产品 | Thai Health Promotion Foundation |
| 行业领域 | 其他 |
| 剧情简介 | Most Thai people consume double amount of salt comparing to the global standard. For this reason, 22 million people have been affected by critical illnesses due to high salt intake cause Thailand lost $3,208 Million for the cost of treatment. The idea, we created an easy way to recognize the right amount of salt for cooking per meal. Thai Health Promotion Foundation Presents LESSSALT, the spoon is designed for people to recognize the right amount of salt for cooking, which is 1/3 of a teaspoon per meal. (*Calculated from the amount of salt recommended by the WHO.) In order to help people recognize the right amount of salt when using a regular teaspoon. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Advertised brand | Thai Health Promotion Foundation |
| Advertising Agency | CJ WORX Co., Ltd.// Bangkok, Thailand |
| Agency website | http://www.cjworx.com/ |
| Chief Creative Officer | Saharath Sawadatikom |
| Executive Creative Director | Saharath Sawadatikom |
| Creative Director | Natkanate Ruengrujmethakul |
| Creative Group Head | Suparkorn Kansamread |
| Art Director | Saharath Sawadatikom, Natkanate Ruengrujmethakul, Suparkorn Kansamread |
| Copywriter | Kritchanon Srisawai, Satawat Tangpuangporn |
| Digital Designer | Sereephap Sourtanglai |
| Social Media Group Head | Rotjarin Sangteerapanit |
| Senior Social Media Art Director | Pruksa Houlraluck |
| Social Media Copywriter | Raphatsorn Paphatchaya |
| Project Manager | Benjawan Sengtee |
| General Manager | Chawana Keeratiyutamonkul |
| Business Director | Warapan Pornpichitpan |
| Associate Director | Pinpinat Piyatataungvara |
| Account Manager | Somrutai Jaramornburapong |
| Account Executive | Palin Santavanond, Natcha Assavamakmanee |
| Director of Strategy and Business Solutions | Jipattikal Panikbutr |
| Associate Media Planning Director | Khwanchanok Poochaiwattananon |
| Digital Media Planning | Tunyanut Somboon: Nakareeya Duangvisut |
| Communication Manager | Theerawut Sathitphattarakul |
| Media Buying Manager | Wannaporn Jintanakvichai |
| Senior Media Buyer | Photchanat Toungsittinun, Pimchanok Kwaipan |
| Media Buyer | Kanyarat Tangkamonsuwan, Rudchaneekorn Onsakorn |
| Film Production Company | Bobeyeview Studio |
| Cinematographer/D.O.P | Navaratana Donkort |
| Post-Production Company | Roomdio Production Co., Ltd. |
| Editor | Thapana Rodsud |
| Sound Production Company | Welfare 6 Co., Ltd. |
| Sound Engineer | Wittawin Amornrattanasak |
| Sound Editor | Rangsan Panyajai |
| Production | W.T.D.ENGINEERING CO., Ltd. |