Mastercard - "Idea Board" by PHNX Awards 2020
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| 标题 | Idea Board |
| 广告公司 | McCann New York |
| 广告战役 | Acceptance Street |
| 广告主 | MasterCard |
| 品牌 | Mastercard |
| 首次发布日期 | 2019 / 6 |
| 产品 | Financial Services |
| 剧情简介 | For generations, many Americans were condemned for being true to their identity. Until June 28th, 1969, when gay liberation was born through acts of resistance in Nw York’s Greenwich Village. 50 years later, the movement had grown to represent people of all identities. So how could we honor what it had become at the place where it all began? In honor of the 50th anniversary of the Stonewall Riots and WorldPride, and in partnership with the New York City Commission on Human Rights, we unveiled a new symbol of inclusion. We turned the city’s iconic corner of Gay and Christopher Streets in NYC into “Acceptance Street” - a street sign that reflected the unique identities within the LGBTQIA+ community (i.e. gay, lesbian, bisexual, trans, queer, intersex, asexual, nonbinary, pansexual, two spirit, and +). The new signs served as a visual landmark to celebrate the diversity of identities and expressions within the community and brought historically marginalized groups within the LGBTQIA+ movement to the forefront of the LGBTQIA+ community and emphasized the importance of supporting inclusiveness for all. |
| Cheryl Guerin | Executive Vice President, North America Marketing & Communications |
| Jim Issokson | Senior Vice President, North America Communications |
| Seema Chibber | Senior Vice President, North America Consumer Marketing & Sponsorships |
| Sarah Ely | Vice President, North America Communications |
| Anthony DeRojas | Director, North America Consumer Marketing |
| Gregg Weiss | Director, North America Digital & Social Marketing |
| Christine Lustig | Director, North America Media Planning |
| Kellen Burger | Manager, North America Consumer Marketing |
| Tara McKenna | Manager, North America Media Planning |
| Marisa Bianchi | Senior Specialist, North America Sponsorships |
| Margaret Curran | Senior Specialist, North America Communications |
| Chanelle Lowe | Specialist, North America Digital & Social Communications |
| Harshana Badlani | Specialist, North America Communications |
| Executive Creative Director | Pierre Lipton Global ECD EVP |
| Global Executive Creative Director President Creative Europe | Adrian Botan EVP |
| Executive Creative Director | Pete Jones EVP |
| Executive Creative Director | Joel Rodriguez EVP |
| Creative Director | Carlos Wigle VP |
| Creative Director | Evan Benedetto VP |
| Executive Producer | Judi Nierman SVP |
| Executive Producer | Christine Lane SVP |
| McCann Worldgroup | Jeremy Miller Chief Communcations Officer |
| Account Director | Shelley Bowcher VP |
| Global Strategy Director | Oriol Bombi EVP |
| Group Strategy Director | Dan Cohn SVP |
| Social Strategy Director | Danielle Karr VP |
| Sign Producer | Traction Creative |
| Head of Content NA | Adam Hirsch Craft SVP |