Diskutier Mit Mir - "Diskutier Mit Mir - Ta(l)king Down the Invisible Wall" by PHNX Awards 2020
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| 标题 | Diskutier Mit Mir - Ta(l)king Down the Invisible Wall |
| 广告公司 | Cheil Germany |
| 广告战役 | Ta(l)king down the Invisible Wall |
| 广告主 | N/A |
| 品牌 | Diskutier Mit Mir |
| 首次发布日期 | 2019 / 11 |
| 产品 | Diskutier Mit Mir |
| 行业领域 | 社区网站 |
| 剧情简介 | On the occasion of the historical anniversary of the day the Wall came down, we launched a digital initiative that makes the invisible walls of bias visible, so people can start a dialogue on the non-profit platform “Diskutier Mit Mir” (Discuss With Me). We collected countless controversial comments from the web through social listening and brought them together as AR installations in the form of up to 4-meter high and dozens of meter-long border walls right in the center of Berlin. Not only did the walls show the enormous opinion blockades of both sides, but they also could be actively overturned and thus triggered 1:1 chats between people with starkly opposing opinions. Since the end of 2019, the Invisible Wall can now also be discovered and “talked down” with any smartphone anywhere and at any time: in public places or on private property, before elections as well as during petition campaigns. |
| 媒体类别 | Interactive Outdoor Experience |
| 长度 | |
| Agency Credits | |
| CEO | Volker Selle |
| Executive Creative Director | Joern Welle |
| Creative Director | Miriam Preissinger, Arnab Biswas |
| Senior Art Director | Nicolau Attallah, Sabrina Lienig |
| Art Director | Trang Le Thu |
| Senior Designer | Michael Fluhr |
| Senior Copywriter | Chris Druecks |
| Business Director | Kyu-Tomas Lee, Michael Tschakert |
| Senior Account Manager | Mirco Brune |
| Social Media Manager | Juliane Wiedemann |
| Planner | Jacob de Bock, Nadja Bauer |
| Executive Technical Director | Christoph Fischer |
| Head of Creative Technology | Christof Pohl |
| Junior Creative Technologist | Bastian Meyer |
| Agency Producer | Cindy Steigerwald, Philipp Kreis |
| 3D-Designer | Meike Heintz |
| Videographer/Editor | Matthias Merget, Imran Latif |
| UX-Designer | Alexander Neusinger, Rosana Pombo-Cruz |
| Client Credits | |
| Project Lead Germany | Raewyn Leipold-Olszowka |
| Production Company | |
| Palo Alto | 8th Wall Inc. |
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