标题 | Moldy Whopper 03 Day 33 |
广告公司 |
Ingo
|
广告战役 |
Moldy Whopper
|
广告主 |
Burger King
|
品牌 |
Burger King
|
首次发布日期 |
2020 / 2
|
产品 |
Moldy Whopper
|
行业领域 | 餐馆与快餐
|
剧情简介 | The food industry, particularly fast food, is full of additives. But the last 3 years Burger King have removed 8,500 tons of artificial preservatives Globally. To send an important message, also to the fast food industry, Burger King showed its iconic Whopper molding for up to 35 days.Campaign traveled the globe and was lively talked about in the real world. The discussion landed well on the positive side: Sales: + 14% Impressions: 8,4 Billion Earned Media Value: $ 40 million. Positive sentiment: +88% High Quality ingredients perception: +26% Visitation consideration: + 22% |
媒体类别 |
平面
|
执行创意总监 |
Björn Ståhl
|
美术指导 |
Max Hultberg
|
文案 |
Magnus Ivansson
|
客户企划 |
Simon Stefansson
|
客户总监 |
Rickard Allstrin
|
客户经理 |
Mia Melani
|
Final Art |
Åsa Eklund
|
Final Art |
Alexander Lundvall
|
Tech Director |
Stefan Kindgren
|
Global Chief Creative Officer |
Pancho Cassis
|
Managing Partner |
Pancho Cassis
|
集团创意总监 |
Fernando Pellizzaro
|
集团创意总监 |
Jean Zamprogno
|
美术指导 |
Camilo Jiménez
|
美术指导 |
Sergio Takahata
|
客户总监 |
Stefane Rosa
|
执行制片 |
Carlos Torres
|
首席创意官 |
Eduardo Marques
|
首席创意官 |
Jorg Riommi
|
执行创意总监 |
Pablo Dachefsky
|
美术指导 |
Ivan Montebello
|
文案 |
PABLO MURUBE
|
摄影师 |
Pål Allan
|
Food Stylist |
Anna Lindblad
|
Agency |
INGO Stockholm |
Executive Creative Director |
Björn Ståhl |
Art Director |
Max Hultberg |
Copywriter |
Magnus Ivansson |
Planner |
Simon Stefansson |
Account Director |
Rickard Allstrin |
Account Manager |
Mia Melani |
Final Art |
Åsa Eklund, Alexander Lundvall |
Tech Director |
Stefan Kindgren |
AGENCY |
DAVID Miami |
Global CCO & Partner |
Pancho Cassis |
Group Creative Directors |
Fernando Pellizzaro, Jean Zamprogno |
Senior Art Director |
Camilo Jimenez |
Art Director |
Sergio Takahata |
Group Account Director |
Stefane Rosa |
Executive Producer |
Carlos Torres |
Agency |
Publicis |
GLOBAL CCO |
Bruno Bertelli |
CCO |
Eduardo Marques, Jorg Riommi |
ECD |
Pablo Dachefsky |
Art Director |
Ivan Montebello |
Copywriter |
Pablo Murube |
CLIENT |
Burger King |
Photographer |
Pål Allan |
Food stylist |
Anna Lindblad |
Photo assistant |
Erik Ögnelooh |
DOP |
Viktor Kumlin |
Graffer |
Kalle Dahlberg |
Art buyer / Producer |
Jenny Steggo |
Producer and director |
Markus Ahlm |
Producer |
Lena von der Burg |
Online |
Erik Lindahl / Colony |
Sound |
Quint Starkie |
Grade |
Jean-Claude Soret, MPC London |
Music Supervisor & Intro Composer |
Maria Moritz, Stephan Moritz |
Music, Director |
Danny Simon |
Co-Founder |
Ryan Schinman |