Burger King - "Moldy Whopper 01 Day 28" by PHNX Awards 2020
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| 标题 | Moldy Whopper 01 Day 28 |
| 广告公司 | Ingo |
| 广告战役 | Moldy Whopper |
| 广告主 | Burger King |
| 品牌 | Burger King |
| 首次发布日期 | 2020 / 2 |
| 产品 | Moldy Whopper |
| 行业领域 | 餐馆与快餐 |
| 剧情简介 | The food industry, particularly fast food, is full of additives. But the last 3 years Burger King have removed 8,500 tons of artificial preservatives Globally. To send an important message, also to the fast food industry, Burger King showed its iconic Whopper molding for up to 35 days.Campaign traveled the globe and was lively talked about in the real world. The discussion landed well on the positive side: Sales: + 14% Impressions: 8,4 Billion Earned Media Value: $ 40 million. Positive sentiment: +88% High Quality ingredients perception: +26% Visitation consideration: + 22% |
| 媒体类别 | 平面 |
| 执行创意总监 | Björn Ståhl |
| 美术指导 | Max Hultberg |
| 文案 | Magnus Ivansson |
| 客户企划 | Simon Stefansson |
| 客户总监 | Rickard Allstrin |
| 客户经理 | Mia Melani |
| Final Art Work | Åsa Eklund |
| Final Art Work | Alexander Lundvall |
| 技术总监 | Stefan Kindgren |
| Global Chief Creative Officer | Pancho Cassis |
| Managing Partner | Pancho Cassis |
| 集团创意总监 | Fernando Pellizzaro |
| 集团创意总监 | Jean Zamprogno |
| 美术指导 | Camilo Jiménez |
| 美术指导 | Sergio Takahata |
| 客户总监 | Stefane Rosa |
| 执行制片 | Carlos Torres |
| Global Chief Creative Officer | Bruno Bertelli |
| 首席创意官 | Eduardo Marques |
| 首席创意官 | Jorg Riommi |
| 执行创意总监 | Pablo Dachefsky |
| 美术指导 | Ivan Montebello |
| 文案 | PABLO MURUBE |
| AGENCY | DAVID Miami |
| Agency | Publicis |
| Photographer | Pål Allan |
| Food stylist | Anna Lindblad |
| Photo assistant | Erik Ögnelooh |
| DOP | Viktor Kumlin |
| Graffer | Kalle Dahlberg |
| Art buyer / Producer | Jenny Steggo |
| Producer and director | Markus Ahlm |
| Producer | Lena von der Burg |
| Online | Erik Lindahl / Colony |
| Sound | Quint Starkie |
| Grade | Jean-Claude Soret, MPC London |
| Music Supervisor & Intro Composer | Maria Moritz, Stephan Moritz |
| Music, Director | Danny Simon |
| Co-Founder | Ryan Schinman |